[ART, SPORT, ENTERTAINMENT] Enhancing the gaming experience

Today, according to available data, about 2.5 billion people around the world play video games, and
large gaming companies actively monitor how users play their video games. By analysing player
behaviour and preferences, based on big data tools, development teams create a personalized
experience that gives players greater gaming pleasure and keeps them engaged. Big data also helps in
detecting and fixing bugs in real-time, thereby improving the performance of games.
With more than 250 million registered users, the game Fortnite, for example, generates huge amounts
of data, which are used to further improve this game, as well as for better targeting of potential new

Big data is also used to create detailed profiles of players, adapt to their preferences, detect cheating,
fix bugs and improve the gaming experience.